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Artificial or actual intelligence? Well both, really. Human intelligence is still needed at the core of any creative idea.
That means a real human understanding of what convinces someone to act, buy - and come back again. So whether using AI or traditional design tools to solve a problem, perhaps we should call it Design intelligence.
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ARCTIC BREWERY
A small expanding brewery wanted to gain attention in the crowded micro brewery arena. The idea was to create an eye catching visual approach and to use strong geometric shapes and typography to give each craft beer it's own identity. The work covered all branding, logo and pack design.
Ascent, a global investment bank were looking at rebranding their business across the board. This included a complete overhaul of their existing brand values from redesigning their visual identity across all comms, a global brand 'bible' and a relook at their everyday working environment.
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ST HELIER DRINKS
St Helier wanted to relaunch their lemon drink with a new fun campaign that involved online marketing and OOH sites to gain plenty of attention. So it involved design for a microsite, social media, and digital posters in key sites.
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Sky Sports wanted to build up the anticipation of the coming new season so we looked at engaging fans with some fun digital activity to capture data and create noise elsewhere with a striking and attention grabbing OOH campaign.
SKY SPORTS
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TFL
Transport for London wanted to create an app for the traveller visiting London on a budget. Primarily for a younger market who seek cheaper accomodation and discounted tickets for events, we designed a campaign to create attention point them in the direction of our new app and website.
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BLACK DOG GIN
Launching a new English Gin in a crowded youth market, we looked at their brand from the ground up. Logo, packaging, website and all online and offline comms, to create a modern take on a traditional drink normally associated with an older clientele.
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NOW BEAUTY
NOW, a start-up beauty brand wanted to create a visual presence within the beauty space and highlight their credentials as an ethically and naturally sourced alternative to the usual players. So we looked at all brand comms, product design and a OOH campaign to gain attention in a very crowded market.
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RENAULT
Renault wanted to market their new re-styled sporty Clio to previous Renault customers, positioning it as a fun car, getting them to 'fall in love again' and even remind them why they made their original choice in the first place. Print media, digital advertising and launch event marketing.
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Logo, UI design and marketing for Ride - an App for the serious and occasional cyclist to create a global community and monitor your journey, health, progress and plan future routes in the UK and abroad.
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TK MAXX
TK Maxx wanted to highlight their 'big labels, small prices' campaign across a wide range of content. In store collateral, print literature and film/animation to work across broadcast and digital outlets to gain the brand maximum exposure.
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A short promo film for BBC Radio 6 to highlight it's coverage to 'world' music. To suggest every music genre I illustrated and created a quirky short film that always flowed and transitioned as it animated. With a Django Reinhardt soundtrack (to hear it, put your cursor over the film) it created a strong visual identity for the station.
BUPA
For Bupa Care Homes we created illustrations for a series of animations to tell unique stories about real patients to highlight Bupa's awareness of their patients lives prior to their admittance to their care home. The animations existed across all digital outlets - website and social media.
VAUXHALL
Vauxhall updated their most recent version of their Antara 4x4 and wanted to excite customers about it's off-road handling abilities. Using direct mail and an email marketing strategy to existing Vauxhall owners, response was positive and increased market share in a busy automotive space.
ACUVUE
Johnson & Johnson, the parent company of Acuvue contact lenses wanted to highlight the benefits of two products in their range. Acuvue lenses which provided complete UV protection and Moist - a comfortable lens that moistens the eye while being worn. Both products relied on a vast array of print, in store and digital communications.
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Philips wanted to create a global campaign highlighting how their products enhance and add quality to people's lives. We came up with the award winning 'Better me, Better World' campaign - which meant that for every purchase, Philips would donate to a charity of their customers choice. This translated into online ads, direct mail, website and brand film.
We were tasked with creating various marketing comms materials for the new Jaguar XF under the 'Imagination' campaign banner. The brief included their website, digital comms, outdoor posters, print advertising, direct mail and brochures.
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